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Writer's pictureKalen J Acquisto

How to Choose the Right Photographer: Why Tagged Photos Are Your Secret Weapon

Hiring a photographer is a big decision, especially when it comes to capturing your wedding, family portraits, or brand moments. We all know the importance of researching a photographer’s work, but here’s a tip that goes beyond their carefully curated portfolio: check out their tagged photos on Instagram. It might sound simple, but this hidden gem can reveal so much more than their feed ever could.


Why Look at Tagged Photos?


When photographers post on their own Instagram, it’s often a highly selective display of their favorite shots. They’re showing off the images that align best with their style, but they’re also curating for potential clients—meaning you may not get the full picture of their work. By diving into their tagged photos, you’ll find a real-time, client-focused look at what they’re producing and what clients value most.


Think of tagged photos as an unfiltered gallery of a photographer’s work and clients. These are images shared by clients themselves, showcasing how they’re using and sharing the photographer’s work in ways that feel authentic to them. Plus, you can see the variety of clients they work with, from weddings to branding to family sessions, giving you a feel for their range and consistency.












How Tagged Photos Help You Choose the Right Photographer


1. See Their Style in Action


Tagged photos offer a chance to see a photographer’s style in a real-life setting. You might spot a gorgeous wedding shot, a lively family portrait, or a brand photo that’s been used in creative ways. These images can show you how versatile their style is and how well it translates to different types of sessions.


2. Understand Their Client Relationships


When clients tag a photographer, it’s often a sign that they’re thrilled with the results. It shows that the photographer has created an experience worth sharing. Look for recurring tags or clients sharing multiple images—it’s a good indication of a strong client-photographer relationship and satisfaction.


3. See Their Work Across Different Session Types


Many photographers specialize in weddings, branding, or family sessions, but some are versatile across these areas. If you’re interested in hiring someone for a wedding, for instance, you can scroll through tagged photos to see how they capture everything from engagement shoots to reception moments. This helps you envision how they might document your own special day or project.


4. Get a Feel for the End Use of Their Photos


Seeing how clients use the photos on their own profiles or websites can give you ideas and inspire you. Whether it’s a professional headshot for LinkedIn, wedding photos displayed beautifully on a personal account, or brand photography featured in a portfolio—tagged photos reveal how the photographer’s images fit into a client’s life and story.


Finding the right photographer isn’t just about liking a few pictures on their feed. By exploring tagged photos, you’re getting a peek behind the scenes to discover their work in a way that’s authentic and client-focused. It’s a simple step that can help you feel confident in your choice, knowing you’re hiring a photographer whose style, professionalism, and versatility align with exactly what you’re looking for.


Next time you’re researching a photographer, take a scroll through their tagged photos. You might just find the final piece to confirm that they’re the right fit for capturing your special moments.

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